Crystal Formulation & Packaging will speak to visitors at MakeUp in NewYork about its latest innovation—a shock-absorbing compact.

It’s an ideal solution for fragile makeup formulations, assuring brands that consumers won’t receive broken makeup in the mail. It also makes packaging pressed makeup in a pan pass every drop test necessary for e-commerce. Plus, the consumer will appreciate that it’s user-friendly and travel-friendly, since it won’t crack if dropped. 

“We developed this protective packaging system for softer, high-performing formulas. It will pass even the most stringent drop-testing,” a representative said.

The supplier is affiliated with the Toronto-based Crystal International Group, which filed patent for its innovative shock-absorbing cosmetic compact—see all the details on Justia Patents. 

If you’re attending MakeUp in NewYork, stop by the company’s booth to drop-test it yourself.

Stay tuned for more details about it in our show review story in the next issue of Beauty Packaging Magazine.